Very funny when you see "X Formerly known as Twitter" or "X/Twitter" on TV, but this isn't the first time he's tried to rename something "X"
If i remember exactly, him trying to rebrand PayPal to "X" was basically what got him fired from paypal.
Bonus (because it's not really media per-say, but i found it fitting for this):
Hardheaded Harold's Horrendously Humorous Haunted Hideaway (or, HHHHHHH for short)
Stupidly easy to get popular on there, just post a clip from the Venture Brothers and Boom. Instant 200k views & 200+ followers.
other than that, a lot of the better content seems to be buried by all the mind-numbing garbage on the popular page.
Same game (Gran Turismo 4) but this time i created a 704hp Monster that eats Tsukuba for breakfast (0'57.365)
...the host body for the monster? a 1991 Lexus GS300, as bonkers as it sounds.